Nexta is a online omni-channel advertising platform that allows people to easily publish their advertisements to various channels by setting up and working with a single campaign.
Clients upload their logos, images and texts to create customized campaigns for channels like Facebook, Google Adwords and many others with a single mouse click.
The first version of the Nexta project aimed to create an MVP. The customer decided that they would proceed with further development upon breaking even with the MVP. It happened very shortly.
The initial version was based on an standard template and its main user flow wasn’t optimized. Subsequently, we trimmed most of the features that didn’t add anything valuable to the product, leaving just the key functionality that mattered for users - and this approach worked very well.