The core idea of the project was to add gamification elements to team-building sessions and other corporate social events at Capgemini. Jazzy’s creative crew came up with an idea for an app that would help people mix, socialize and team up to achieve a common goal.
At the beginning of an event, participants get a unique marker printed on a card. Each marker image is a part of a 4-piece combination, so every participant needs to find the owners of the remaining 3 pieces, then scan all 4 markers in a sequence using a mobile phone. Once a combination is formed, the app asks the newly-formed team a quiz question. Correct answers turn into points and the team with the most points gets a valuable prize at the end of the event.
One of the key requirements for the markers was that they had to feature a sufficient number of elements, shapes and colors for the app to be able to confidently recognize them without making errors.
Jazzy’s design team devised a special strategy that allowed them to complete the project in time and ensured stylistic consistency across the entire set of over 400 hundred unique items.